Redken is an American hair care brand owned by L'Oréal Group.

Redken is an American hair care brand owned by L'Oréal Group.

The company was founded in 1960 by Jheri Redding and Paula Kent, this is the reason of the brand’s name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
The assortment includes shampoos, conditioners, hair masks and other care products, adapted to all hair types and needs.