The brand - Umberto Giannini was created in 1988 by British stylist Umberto Giannini, who had worked as a stylist for a long time and decided to introduce a brand to the beauty industry that would help create the perfect hairstyle.

The brand - Umberto Giannini was created in 1988 by British stylist Umberto Giannini, who had worked as a stylist for a long time and decided to introduce a brand to the beauty industry that would help create the perfect hairstyle.

He created a vegan and 93% natural brand, which is specifically designed for all types of wavy and curly hair.

The brand's assortment includes all the products needed to care for and fix curly hair.